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23

Oct

Parenting: Adult Spheres vs Kid Spheres?

There is nothing to gain by denying good parents the right to enjoy activities in adult spheres. As a girl, my mother used to joke that we were going out “to paint the town red” when she and my stepdad would take me out for dinner and a promenade stroll on a Saturday evening. It was important for me to be there as it gave me an opportunity to bond with both of them on their turf; it eliminated the feeling that they had a secret adult world. Of course, I wasn’t invited with them on romantic getaways, and that made me feel isolated enough. From the perspective of a child from a non-traditional family, those opportunities to share with my parents was the saving grace from resentment and isolation.

Consider also that every “child” isn’t bound to childish behavior. I, for example, was a mini-grownup through and through. I was so responsible that I was entrusted to babysit neighborhood children for pay at only ten. And I could whip up a spaghetti dinner that would’ve made you want to peek in the kitchen to see if a kid really had prepped it. I was all about culinary presentation and healthy ingredients, the whole nine. Many introverted children, like I was, have no problem sitting down and behaving appropriately while using proper etiquette.

Parenting styles vary, and some are strict disciplinarians whose children will comply when in their parents’ presence. You may have already guessed that this was the case with me (though my mom could be very relaxed and personable, too, at times.) I was taught that “children should be seen and not heard.” While I don’t subscribe to such a belittling dogma, I am certain that most kids from authoritarian households won’t be running amok; in fact, you may not even hear them at all.

Finally, children deserve opportunities to learn so that they can mature into functional and civil adults. Two birthdays ago, I dressed my then three-year-old up and took her as my “date” to Castaway, considered a 5-star restaurant. Yes, we ordered the lobster. And, yes, I taught her the proper way to eat surf-n-turf. Yes, I told her that–one day–she would grow up to go on dates at restaurants like Castaway.

Not only do I want my daughter to know correct social form, I want her to develop a level of expectations for herself and from her environment. I don’t take my kid to Sizzler or Hometown Buffet because I don’t dine at those places, nor do I want the concept of the almighty greasespoon to be her norm. Whether people like the truth or not, the fact is that American society is deeply stratified by social status. When a young man asks a lady (key word: lady) on a date, he usually considers her upbringing and tastes. Fast food boys chase fast food girls; it’s in their budget and ethos.

Before you take me to task, note that I emphasize ethos, too. Coming from a mostly vegetarian (I took up meat later, then dropped it again) and organic home, I have certain expectations in a partner’s approach to food. Many a marital fight was caused by my unequal yoking with someone (ex) who didn’t value my food ideals. I already see how my daughter has adopted the Whole Foods lifestyle. When someone offers her something, she asks, “Is that organic?” Now seriously, what could I possibly give this girl from McDonalds or one of those other meat-and-fry holes that people call “family friendly”? Why would I *want* to give my child a helping of heart disease and obesity anyway? When vegan and/or organic child-centered restaurants open chains across the country, I’ll gladly revise the last paragraph of my post.

Coursera: A School Model for Genuine Learning

I am taking an Operation Management class with a U Penn, Wharton School of Business (the most elite business school in the US), professor for FREE! With Coursera, there is no excuse for ignorance. Enroll in a class today and start taking classes in all fields with Stanford, Princeton, Duke, UPenn, California Institute of Technology, Duke, and University of London professors (among others from top colleges.) You can opt not to be graded if you don’t want a certificate of course completion, and you just want personal enrichment. So…what are you waiting on? No, I’m not on Coursera’s marketing team; I just believe this is how education *should* be: free and available to all who desire it, not overpriced and compulsory or forced. I’m also taking Genetics & Evolution, Organizational Analysis, and Fundamentals of Computer Programming. Geeked!

https://class.coursera.org/operations-2012-001/wiki/view?page=syllabus

01

Oct

Kali Kross’s California Hotel Reviews Site, Now Live!

Visit my California Hotel Reviews blog for the skinny on where to stay (and where to AVOID) in Cali.

13

Jul

Divide, Conglomerate, Conquer: A PR/marketing approach that works today AND tomorrow

by Kali Kross on Tuesday, July 12, 2011 at 8:55pm 

When one first breaks into the industry of shameless self-promotion (wait—that’s not an industry; it is, however, a living…), the subject usually wants success FAST. And there will never be a shortage of fast-talking marketers to tell you how rich and how known they will “get” you FAST. But there is only one thing certain: they will “get” you.

You will be riled up on the prospect of being on the six o’clock news amidst other promises that are more steeped in lore than the promulgator’s wicked web of whoppers. But it’s not always a matter of a ‘wicked’ individual coming to feast on your tiny marketing budget. Often, it is a genuinely helpful friend or believer in your concept. While the intention may be noble, the outcome could equal a great deal of time spent spinning the wheels and inching forward or getting flat-out nowhere.

Divide up your potential market…

Most crucial than anything is to ensure that your marketing specialist is honest. Let me say that word again and spell it out: h-o-n-e-s-t. Think of your own cupboards and remember the golden rule in entertainment, especially. ‘Everyone wants to get paid.’

Who wouldn’t tell you what you want to hear if you were thousands of dollars desperate to hear it? Hec, send me a Paypal payment now, and I’ll write you whatever you want to read. For gas money included, I’ll even show up at your door and tell you in-person.

Well, not “I” as in *me*, but many will, and they’ll do it without qualm. Yet a reliable PR person will give you a clear concept of the kind of trade publications in which you’re likely to be featured first. Not only will we not promise you the Times today; we don’t want you in the Times today because you’re not polished enough as an interviewee to go rattling off to a national paper without clear directions from a trusted PR pro and without the passage of time during which your publicity agent may get to clearly understand you and your vision.

Conglomerate your interests…

The only element as pivotal to your cause as a professional and candid marketer is a knowledgeable one. Someone who doesn’t know your industry had better learn quickly. And to a degree, it comes as an odd benefit to you if the person isn’t as versed with your field. Not only will this person’s ears and eyes be more news-alert, but the person will have a welcome naïveté to journalists tired of hearing the same dead pitches from the same vultures.

The right PR person reads articles in your field every day as an act of business. The angle isn’t all pitch, pitch, pitch. In fact, the idea should be to name-drop you into articles already being printed. This, in turn, generates interest in your product for focused pieces.

The pitch then goes something like, “Artist A reacts to rumors about Artist B”. I’m sure you’ve seen these stories, and you may think, “Who gives a darn what Artist A thinks?” And the answer may truly be “no one,” but what we have here is excellent PR work on Artist A’s part. 

Conquer and take all…

You don’t actually need a tip on this one, do you? Oh, but you *do*. 

What happens from here will either create an open and yielding market for you or a strained one. Imagine being out at dinner with a couple who consistently bickers. It may be entertaining, but it’s more draining than anything. You and your PR person must be in complete collusion.

You must trust your pro to speak for you as a spokesperson and to groom you for interviews as an image consultant. Yes, there are things you just shouldn’t say, comments that you may think are harmless now, but they are ones that can cause strife later. Additionally, deferring to your pro in front of the newsmakers appears as though you’re running a serious operation, a real business as opposed to a ‘bidness’.

There are some CEOs who insist on the press having direct access to them, and that’s fine to be “lunch bag” chief. But if you want your business to step up to the leagues of Simmons, Gates, Buffet… You ponder how easily your average Times writer would be able to dial up any of the big wigs and rethink your milk and cookies on that one.

There’s a certain mystique that should be created around an executive/artist, and a publicist with know-how is an expert in turning you into a “Wiz” of sorts. You can “keep it real” once the writers get to you; but until they get to the door, you want them skipping (and preferably singing, too) down *your* yellow brick road.

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Kali Kross is the nom de plume of a writer, professor, and marketing professional based in SoCal. Kross has served as a public relations representative to healthcare and non-profit organizations as well as technology, web, and entertainment companies and individuals. She has worked on campaigns like Trey Parker and Matt Stone’s “Lapdance” at the Sundance Film Festival; served as a media specialist for the University of Southern California (her alma mater), and written a regular column for BET.com. Besides her eleven-year-career as an English professor, Kross cites some of her most notable work in her legislative PR efforts, writing Congressional testimony for the COPA Commission and helping to trumpet the first, original web crawler software that protected children online.

22

Jun

Kali Kross on TripAdvisor

Read my TripAdvisor reviews for advice on which hotels you’ll love & which will make you itch!

Kali Kross's Los Angeles Blog

This blog is in progress, but it promises to be a major go-to site for Angelenos and LA hopefuls.

Kali Kross on Blogspot

Visit my other blogs on Blogspot and WordPress.

All are in progress, so stay linked as I update each.

21

Jun

Kali Kross on the HuffingtonPost

13

Jun

My Yelp! Reviews

I crave a simplicity that will deflate life’s complexity.